“Talk. They Hear You.” a new national public service announcement (PSA) campaign that empowers parents to talk to children as young as nine years old about the dangers of underage drinking was launched today by the Substance Abuse and Mental Health Services Administration (SAMHSA). The kickoff occurred in conjunction with SAMHSA’s 2013 National Prevention Week—an annual health observance dedicated to increasing awareness of, and action around, substance abuse and mental health issues.
SAMHSA’s latest report on underage drinking shows that more than a quarter of American youth engage in underage drinking. Although there has been progress in reducing the extent of underage drinking in recent years, particularly among those aged 17 and younger, the rates of underage drinking are still unacceptably high.
“Talk. They Hear You.” raises parents’ awareness about these issues and arms them with information they need to help them start a conversation about alcohol with their children before their children become teenagers.
“These young people are our future leaders—our future teachers, mayors, doctors, parents, and entertainers,” said SAMHSA Administrator Pamela S. Hyde. “As our youth and young adults face challenges, we as a community, need to effectively communicate with them in every way possible about the risks of underage drinking so that they have the necessary tools to make healthy and informed choices.
“Talk. They Hear You.” features a series of TV, radio, and print PSAs in English and Spanish launching today. The PSAs show parents “seizing the moment” to talk with their children about alcohol such as while preparing dinner or doing chores together.
By modeling behaviors through these PSAs, parents can see the many “natural” opportunities for initiating the conversation about alcohol with their children.
The strength of “Talk. They Hear You.” is in its diverse network of campaign partners that will help implement the campaign in local communities across the country.
According to the Drug Enforcement Administration (DEA), prescription drug thieves are
stealing from medicine cabinets during open houses! “Stealing drugs from open houses is indeed a technique drug thieves use to obtain controlled substance prescription drugs, like opioid painkillers, anti-anxiety drugs, ADHD drugs, Xanax and Valium,” said a DEA Special Agent.
In an effort to reduce access to Rx Drugs stolen this way in Morris County, The Community Coalition for a Safe and Healthy Morris (CCSHM) has partnered with the real estate offices
of Century 21, Christel Realtors. CCSHM will provide Century 21 realtors with “LOCKMED LOCKBAGS”(locking units that let homeowners keep medications locked away), allowing them to equip each of their clients with this valuable tool.
Both CCSHM and Century 21 are excited to work together to reduce access to Rx Drugs obtained illegally, and so reduce the increasing numbers of individuals suffering the consequences of Rx drug abuse.
For more information about Rx Drug Abuse or the Community Coalition for a Safe and Healthy Morris, please call (973) 625-1998
The NJ Social Marketing Collaborative was developed by the New Jersey Prevention Network (NJPN), the Partnership for a Drug Free New Jersey (PDFNJ) and the New Jersey AD Club in order to positively impact the 18 to 25 year olds and their parents. Bringing together the expertise of these three organizations and adding the full Collaborative membership establishes a strong base to develop and implement a statewide effective prevention program.The Collaborative has created a culturally-competent social marketing campaign to create a community that supports responsible use of alcohol by those over 21 and understands the severe consequences of underage drinking and the dangers of other drug use by all.For more information:
While studies show that screening and brief motivational interventions, like SBIRT, can reduce alcohol consumption, only a small proportion of individuals under 21 are screened for alcohol use and advised of the risks. Among the 62% of 18-20 year olds who saw a doctor in the past year, only 25% were asked about drinking and only 12% were advised of health risks. CCSHM hopes to make more physicians aware of the effectiveness of routine screenings to identify and counsel underage drinkers, so is making “The Practitioner’s Guide for Alcohol Screening & Brief Intervention” for youth , available here.