As vaping gets banned in China, and is no longer being sold in Wal Mart, there has been a huge shift in the climate around vaping and juuling. Stocks fell almost immediately in Juul once China decided to ban the product, resulting in significantly less funds and support. Investors are also pulling away from the product. What is Juul doing to combat the top issues they are facing?
Amidst everything going on with a rise in deaths and illness surrounded around vaping, the Juul CEO Kevin Burns, has decided to step down from the company. The person taking his place is Altria chief growth officer, K.C Crosthwaite. Ultimately, this further shows the influence that Big Tobacco has on the vaping industry.
Juul has agreed to ban the flavors associated with the company and will no longer be advertising their products in the United States. The FDA has decided to pull all flavor until they are tested and approved. Juul has decided not to push back or lobby during this decision and will only sell their tobacco flavoring, but no fruit flavored pods. Crosthwaite stated, “due to unacceptable levels of youth usage and eroding public confidence in our industry. Against that backdrop, we must strive to work with regulators, policymakers and other stakeholders, and earn the trust of the societies in which we operate“.
Certain states are not just banning flavors, but are looking to ban all devices. These states include New York, Massachusetts, and Michigan. Other states are investigating Juul to see if they have broken laws in directing their marketing strategies towards those under 18, the federal age for tobacco purchasing.
Compared to cigarettes, vaping has caused significantly more harm in much less time. Cigarettes take years to really affect health the ways that vaping has affected health in just a few short months. Though the FDA should have acted sooner, it is good that they are stepping in now and hopefully there will be a decrease in injury, illness, and fatality.